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Mid-roll advertising setup Scripting - Demo 3 / 7

Introduction

This demo shows you an image that is placed on top of the video screen. When the user clicks on the image an instream clip is played. After the instream clip finishes, the original clip resumes from it's original position. During the time the instream clip is played, the image is hidden and the controlbar's timeline is deactivated.

Search engine friendly content

This kind of setup is sometimes referred to as a "mid-roll advertisement". This time it is done without any advertising plugins and all we need is just the "plain old" Flowplayer configuration.

Flowplayer configuration

The configuration consists of two parts: the content plugin-based advertisement and the clip's configuration.

Content plugin

We use the content plugin as our advertisement. The image is set as it's background image and we have defined an onClick handler that will start our instream clip.

content: { 
		 url: 'flowplayer.content-3.2.0.swf',		 
		 
		 // specifies what happens when the "ad" is clicked
		 onClick: function() {	 
			 
			// play instream clip
			this.getPlayer().play({
				url: "KimAronson-TwentySeconds63617.flv", 
				duration: 5,
				
				// customized controlbar settings during instream clip
				controls: {enabled: {scrubber: false}, backgroundColor: '#789'}	
			}, true);
			
			
			// hide this ad while the instream clip is playing
			this.fadeOut(2000); 
		 },
		 
		 // no background and decorations
		 backgroundGradient: 'none', backgroundColor: 'transparent', border: 0,  
		 
		 // background image
		 backgroundImage: '/img/title/eye192.png',
		 
		 // position and dimensions
		 bottom: 0, zIndex: 1, right: 0, width: 150, height: 100		 
	  }

Clip configuration

We want our content plugin to be visible again when the instream clip ends. This can be achieved with the onResume event which is triggered for the parent clip when the instream clip finishes. This onResume event is called for both parent and instream clips so we have to differentiate between those two clips. This can be achieved by checking the isInStream property:

clip: { 
		baseUrl: 'http://blip.tv/file/get',
		
		// onResume is triggered when the instream clip finishes 
		onResume: function(clip) {
			
			// separate instream onResume from main clip's onResume event
			if (!clip.isInStream) {
				
				// display our ad again
				this.getPlugin("content").fadeTo(0.9, 2000);
			}
		}
	}

Take a look at a standalone version of this demo. View its source code to get things going on your page.